Ep50: A guide to building a buzzworthy brand

50 episodes!!! Wow!

Thank you for joining in this journey of learning, we have lots more in store you and will be unveiling our plans as they mature.

What makes the best companies standout? Is it their brand colours, logo, product, services, staff? What makes a product or service great? How did great brands get loyal customers?

How then can you be buzz worthy?

You can do this by having a Unique Selling Point. Show the customers why they must choose you over others, this is what gives you a competitive advantage compared to your competitors. You can increase your competitive advantage through:

• Patents
• Contracts/subscriptions
• Speed of service delivery
• Easy of use
• Cheaper (not cheap)
• Better
• Niche
• Human

In our podcast today, Tunde Phoster speaks on how a business can become buzzworthy and the steps to take to make your startup stand out:

Listen to our conversation below:

Don’t be regular, Be Different” – Tunde Phoster”

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– Startup Grind Lagos is hosting Nigeria’s former ICT Minister and Venture Capitalist with TLcom, Dr. Omobola Johnson, at her meetup on the 25th of November. Get ticket info here 

– Do you think your startup/idea is innovative enough? Apply for the Startup of the Year Award which is an international innovative competition created by Bonjour idée with the support of 70 partners (major business groups incubators, chambers of commerce, media, competitiveness clusters, influential blogs). – Apply here 

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