13
Feb 2017
George Neequaye, the Entrepreneur who believes in Love

  George Sylvanus Niikoi Neequaye is a Ghanaian serial entrepreneur with a big heart! He believes his goal on earth is to make life better for the people who by no choice of theirs do not have a life they deserve. Love is one of his guiding principles and with this in mind and his talent of aestheticism through design and technology, he has been able to touch numerous lives. George is a Designer (Experience Design, Interaction Design and Graphic Design), a Social Entrepreneur, a Technologist, and a Model. George......

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09
Feb 2017
How To Overcome The Hardest Part Of Entrepreneurship: Getting Started

We spend the majority of our young lives having others motivate and direct us – from parents and teachers pushing us to excel at learning, to peers inspiring us to push our limits and discover what we’re truly capable of, to loved ones causing us to look deeper into ourselves and develop who we are as a person, and where our moral compass points. It’s understandably jarring when that’s all yanked out from under us during an important time, and there are few more familiar with that feeling than......

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08
Feb 2017
3 Steps To Launching A Successful Business

The most common mistake entrepreneurs make when launching something new is trying to do too much at once. I call it the hammer-and-nail syndrome. Let’s say I give you one hammer and one nail. Your job is to hold the hammer in one hand and the nail in the other. All you have to do is drive that nail into a piece of wood. That’s it; just nail that one product or service. You may miss the first time or even the second, but eventually you’ll nail it. But......

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07
Feb 2017
How to Build a Startup as a Non-Tech Founder

Startups and innovative technology have become so synonymous with one another, that many people now think that you can’t create one without the other. And while it is necessary to have an understanding of the technology that you’re building, you actually don’t need to be a developer or engineer or computer scientist to launch an impactful company. If you’re an aspiring entrepreneur who wants to launch a tech startup but doesn’t have much tech experience, this blog post will give you the wisdom you need to build your dream......

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30
Jan 2017

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to social media marketing. Clearly, social media marketing is still very misunderstood. It’s role in helping a business meet its bottom line goals are something......

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29
Jan 2017

Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand, and they are called Community Managers. Community Manager defined Considered as the face of a company, a Community Manager is in charge of managing communications. A role which needs one to be digital savvy, he/she will be responsible for everything related to communications, social media, PR, content creations, and events, among many other......

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29
Jan 2017
Ensuring Africa is not left behind in the ‘Fourth Industrial Revolution’

By: Antony Cook, Associate General Counsel, Corporate, External and Legal Affairs lead, Microsoft Middle East and Africa Technology is changing Africa. More than any other time in history, innovation is rapidly transforming almost every aspect of how people live, communicate, work and learn across the continent. The rate of change is so quick that some are calling this the ‘Fourth Industrial Revolution’. This transformation offers the potential to address some of Africa’s most pressing issues in areas including health, education and the environment. At the heart of this transformation......

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27
Jan 2017
What does it mean for technology to be innately African?

By Amrote Abdella, Regional Director of Microsoft 4Afrika Mobile and cloud may be global technologies, but African start-ups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets. They have created new and uniquely African technologies that speak to their lifestyles and complexities, using the infrastructure as a base to deliver key services in ways the rest of the world would never have thought to. To us, this is what it means for technology to be innately African. Innovation Ecosystem......

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26
Jan 2017
Four Marketing Myths That Prevent Many Businesses From Thriving

Isn’t it amazing how many sources of inspiration and advice there are out there to help online business owners achieve success? But as noted entrepreneur Melinda Emerson writes here, the most important thing you need as a business owner is a vision, and that vision should never be compromised by anything that doesn’t conform to your long-term goals. That’s why it can be dangerous to spend so much time listening to experts, because you can become paralyzed, unable to make a decision on what strategies you will employ. And......

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25
Jan 2017
How to Build the Perfect Startup Ecosystem

We know what you’re thinking. Being an entrepreneur, you have more than enough on your plate to keep you busy. Despite your hectic schedule, you should always make time to not only build your own company, but build the community that surrounds your company. The success of your company is highly dependent on the ecosystem it thrives it! Whether it is your locality, your city or your country – you can do your part to make it better. Here’s how: Speak up Every industry has problem areas. Where there......

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