08
Feb 2017
3 Steps To Launching A Successful Business

A 3 step guide to launching a successful business, culled from Inc. The most common mistake entrepreneurs make when launching something new is trying to do too much at once. I call it the hammer-and-nail syndrome. Let’s say I give you one hammer and one nail. Your job is to hold the hammer in one hand and the nail in the other. All you have to do is drive that nail into a piece of wood. That’s it; just nail that one product or service. You may miss the......

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07
Feb 2017
How to Build a Startup as a Non-Tech Founder

How to build a startup as a non-tech founder culled from Founders Institute: Startups and innovative technology have become so synonymous with one another. So synonymous that many people now think that you can’t create one without the other. It is necessary to have an understanding of the technology that you’re building. However, you actually do not need to be a developer or engineer or computer scientist to launch an impactful company. If you’re an aspiring entrepreneur who wants to launch a tech startup but doesn’t have much tech......

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30
Jan 2017

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: You don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to social media marketing. Clearly, social media marketing is still very misunderstood. It’s role in helping a business meet its bottom line goals are something......

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29
Jan 2017

Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand. These professionals are called Community Managers. Community Manager defined Considered as the face of a company, a Community Manager is in charge of managing communications. A role which needs one to be digital savvy. He/she will be responsible for everything related to communications. This will include social media, PR, content creations, and events,......

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29
Jan 2017
Ensuring Africa is not left behind in the ‘Fourth Industrial Revolution’

The Fourth Industrial Revolution By: Antony Cook, Associate General Counsel, Corporate, External and Legal Affairs lead, Microsoft Middle East and Africa Technology is changing Africa. More than any other time in history, innovation is rapidly transforming almost every aspect of life. It is transforming how people live, communicate, work and learn across the continent. The rate of change is so quick that some are calling this the ‘Fourth Industrial Revolution’. This transformation offers the potential to address some of Africa’s most pressing issues. This includes, health, education and the......

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27
Jan 2017
What does it mean for technology to be innately African?

By Amrote Abdella, Regional Director of Microsoft 4Afrika Mobile and cloud may be global technologies, but African start-ups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets. They have created new and uniquely African technologies that speak to their lifestyles and complexities, using the infrastructure as a base to deliver key services in ways the rest of the world would never have thought to. To us, this is what it means for technology to be innately African. Innovation Ecosystem......

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26
Jan 2017
Four Marketing Myths That Prevent Many Businesses From Thriving

Isn’t it amazing how many sources of inspiration and advice there are out there to help online business owners achieve success? But as noted entrepreneur Melinda Emerson writes here, the most important thing you need as a business owner is a vision, and that vision should never be compromised by anything that doesn’t conform to your long-term goals. That’s why it can be dangerous to spend so much time listening to experts, because you can become paralyzed, unable to make a decision on what strategies you will employ. And......

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23
Jan 2017
5 Lessons I Learned from the SLAY Festival

Yesterday at SLAY Festival (She Leads Africa Festival) was fun. I always wanted to attend Coachella but the opportunity never showed up, so when I heard she leads Africa was having a Coachella type event that was focused on business and self-development,  I was ecstatic. I pulled out my vintage shirt dress that I got from SoulOrange Vintage and my West World shorts, matched it up with my Old Testament sandals. Threw on a Tote bag and marched to the venue. The environment was not the greatest but my......

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18
Jan 2017
Make money for free - The Afropreneur

This title sounds a bit misleading, because nothing worthwhile comes easy, but down the next lines you’d be glad you read it . This is not one of those get rich schemes, it is not online magic, pyramid schemes or MMM (the new craze in Nigeria). I was invited to deliver a keynote speech at the First Africa Startup Digital Accelerator last week and while preparing I realized how lots of people have great ideas but are still broke. It’s not just entrepreneurs, it applies to corporate workers, leaders......

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16
Jan 2017
How to create a Brand Persona for your Brand

You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond just their need for your product. You need to know their personality, age, where you can find them, what they do, what their challenges are as individuals, who they are, who they want to be and many other information......

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