29
Jan 2017

Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand. These professionals are called Community Managers. Community Manager defined Considered as the face of a company, a Community Manager is in charge of managing communications. A role which needs one to be digital savvy. He/she will be responsible for everything related to communications. This will include social media, PR, content creations, and events,......

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29
Jan 2017
Ensuring Africa is not left behind in the ‘Fourth Industrial Revolution’

The Fourth Industrial Revolution By: Antony Cook, Associate General Counsel, Corporate, External and Legal Affairs lead, Microsoft Middle East and Africa Technology is changing Africa. More than any other time in history, innovation is rapidly transforming almost every aspect of life. It is transforming how people live, communicate, work and learn across the continent. The rate of change is so quick that some are calling this the ‘Fourth Industrial Revolution’. This transformation offers the potential to address some of Africa’s most pressing issues. This includes, health, education and the......

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27
Jan 2017
What does it mean for technology to be innately African?

By Amrote Abdella, Regional Director of Microsoft 4Afrika Mobile and cloud may be global technologies, but African start-ups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets. They have created new and uniquely African technologies that speak to their lifestyles and complexities, using the infrastructure as a base to deliver key services in ways the rest of the world would never have thought to. To us, this is what it means for technology to be innately African. Innovation Ecosystem......

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26
Jan 2017
Four Marketing Myths That Prevent Many Businesses From Thriving

Isn’t it amazing how many sources of inspiration and advice there are out there to help online business owners achieve success? But as noted entrepreneur Melinda Emerson writes here, the most important thing you need as a business owner is a vision, and that vision should never be compromised by anything that doesn’t conform to your long-term goals. That’s why it can be dangerous to spend so much time listening to experts, because you can become paralyzed, unable to make a decision on what strategies you will employ. And......

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23
Jan 2017
5 Lessons I Learned from the SLAY Festival

Yesterday at SLAY Festival (She Leads Africa Festival) was fun. I always wanted to attend Coachella but the opportunity never showed up, so when I heard she leads Africa was having a Coachella type event that was focused on business and self-development,  I was ecstatic. I pulled out my vintage shirt dress that I got from SoulOrange Vintage and my West World shorts, matched it up with my Old Testament sandals. Threw on a Tote bag and marched to the venue. The environment was not the greatest but my......

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18
Jan 2017
Make money for free - The Afropreneur

This title sounds a bit misleading, because nothing worthwhile comes easy, but down the next lines you’d be glad you read it . This is not one of those get rich schemes, it is not online magic, pyramid schemes or MMM (the new craze in Nigeria). I was invited to deliver a keynote speech at the First Africa Startup Digital Accelerator last week and while preparing I realized how lots of people have great ideas but are still broke. It’s not just entrepreneurs, it applies to corporate workers, leaders......

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16
Jan 2017
How to create a Brand Persona for your Brand

You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond just their need for your product. You need to know their personality, age, where you can find them, what they do, what their challenges are as individuals, who they are, who they want to be and many other information......

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14
Jan 2017
Meet Olatorera Oniru, intent on Building an Online Fashion Empire

Olatorera Oniru is an assiduous entrepreneur passionate about all things Africa. As CEO of Dressmeoutlet.com, she is currently leading initiatives to realize a pinnacle in Africa’s history whereby we would rely less on importation and innovate more with natural resources and citizenry capabilities. As a member of The National Scholars Honor Society USA, Olatorera flourished her career working for two Fortune Top 5 companies namely Bank of America Merrill Lynch and General Electric. She also worked for one of the world’s largest telecommunications companies, Lars Magnus Ericsson, as a......

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14
Jan 2017
tax guide

Do you need a tax guide? Do you feel overwhelmed by the numerous taxes you need to pay? Are you in need of clarification? You might have even missed or mixed up the due dates for filing and remitting the returns, thus incurring severe penalties. We have put together a simple guide to provide the most basic information you need. to have handy with respect to the various taxes. This however does not replace the need for professional advice. Tax matters may often require different interpretations and application. All......

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13
Jan 2017
Tips-for-Choosing-a-Good-Business Name

This article was shared from articles.bplans.com and we thought it would be of value to you!!! If you’re starting a business, one of the biggest decisions you’ll make is what to name your new company. While the way you choose to register your business will impact the choices you have when it comes to picking what to name your new business, sometimes you may need a little help with the initial brainstorming. I’ve compiled a list of tools and resources for helping you name your business, from name generators to......

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