I was a guest speaker at an entrepreneurship event on Saturday and I asked the entrepreneurs a question: “Your Funding or Your Network, which is more important?” I would not answer the question now. I will let you decide at the end of this article. Steve Jobs and Steve Woz […]
To guard against procrastination and effectively manage your time, planning is key. This is why we write To-Do lists. It helps us navigate through the day and keeps us aware of the tasks for the day. This helps us take small steps to achieve bigger goals. You can learn how […]
Most of us grew up hearing the mantra “Don’t be a quitter,” and we’ve internalized it to the point where we feel guilty if we don’t finish a book that’s boring us to death. Our parents weren’t entirely wrong in saying that persistence is necessary for success, but sometimes quitting […]
You can’t build a successful business without a great idea, and if you’re a passionate entrepreneur you’ve got a dozen ideas that you talk about all the time. Your enthusiasm is infectious. Your friends and family offer endless words of encouragement, and the constant praise makes you feel happy, fulfilled […]
Yesterday at SLAY Festival (She Leads Africa Festival) was fun. I always wanted to attend Coachella but the opportunity never showed up, so when I heard she leads Africa was having a Coachella type event that was focused on business and self-development, I was ecstatic. I pulled out my vintage […]
This title sounds a bit misleading, because nothing worthwhile comes easy, but down the next lines you’d be glad you read it . This is not one of those get rich schemes, it is not online magic, pyramid schemes or MMM (the new craze in Nigeria). I was invited to […]
You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond […]
Last month, I wrote an article on “The Afroprenuer” titled “Attracting and retaining your first users as a virtual start-up”. Now, this month, I’ll be writing on important tips that can literally move your business from hundreds to thousands or millions of customers (or users for technology start-ups). As a […]
I have had startups across Nigeria, Kenya, and Ghana, and clients who consult with SME Growth Hub, especially technology startups, ask the same ageless question; “how do we get our first line of users for our platform?” This had me gathering some research, which I’ll freely share with you. I […]