Contributions


18
Apr 2017
6 Things You Must Quit Doing Now to Be More Successful

Most of us grew up hearing the mantra “Don’t be a quitter,” and we’ve internalized it to the point where we feel guilty if we don’t finish a book that’s boring us to death. Our parents weren’t entirely wrong in saying that persistence is necessary for success, but sometimes quitting is the most effective course of action. Whether it’s a failed project, a thankless job, or a doomed relationship, quitting can be a virtue. “Quitting is leading too.” –Nelson Mandela As it turns out, some of us are really good at knowing......

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17
Feb 2017
4 Bad Habits Blocking Your Great Idea From Becoming a Successful Business

You can’t build a successful business without a great idea, and if you’re a passionate entrepreneur you’ve got a dozen ideas that you talk about all the time. Your enthusiasm is infectious. Your friends and family offer endless words of encouragement, and the constant praise makes you feel happy, fulfilled and optimistic. Surely this latest idea will skyrocket you into the stratosphere of success – right? Here’s the harsh truth. Your idea will probably never see the light of day, and if you’re honest – you’re not surprised. After all, it’s easier......

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30
Jan 2017

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to social media marketing. Clearly, social media marketing is still very misunderstood. It’s role in helping a business meet its bottom line goals are something many are still......

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29
Jan 2017

Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand, and they are called Community Managers. Community Manager defined Considered as the face of a company, a Community Manager is in charge of managing communications. A role which needs one to be digital savvy, he/she will be responsible for everything related to communications, social media, PR, content creations, and events, among many other things. It is......

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27
Jan 2017
What does it mean for technology to be innately African?

By Amrote Abdella, Regional Director of Microsoft 4Afrika Mobile and cloud may be global technologies, but African start-ups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets. They have created new and uniquely African technologies that speak to their lifestyles and complexities, using the infrastructure as a base to deliver key services in ways the rest of the world would never have thought to. To us, this is what it means for technology to be innately African. Innovation Ecosystem No one has......

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26
Jan 2017
Four Marketing Myths That Prevent Many Businesses From Thriving

Isn’t it amazing how many sources of inspiration and advice there are out there to help online business owners achieve success? But as noted entrepreneur Melinda Emerson writes here, the most important thing you need as a business owner is a vision, and that vision should never be compromised by anything that doesn’t conform to your long-term goals. That’s why it can be dangerous to spend so much time listening to experts, because you can become paralyzed, unable to make a decision on what strategies you will employ. And that brings us......

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23
Jan 2017
5 Lessons I learnt from the SLAY Festival

Yesterday was fun. I always wanted to attend Coachella but the opportunity never showed up, so when I heard she leads Africa was having a Coachella type event that was focused on business and self-development,  I was ecstatic. I pulled out my vintage shirt dress that I got from SoulOrange Vintage and my West World shorts. I matched it up with my Old Testament sandals. Threw on a Tote bag and marched to the venue. The environment was not the greatest but my mind was fixated on what I could get from......

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18
Jan 2017
Make money for free - The Afropreneur

This title sounds a bit misleading, because nothing worthwhile comes easy, but down the next lines you’d be glad you read it . This is not one of those get rich schemes, it is not online magic, pyramid schemes or MMM (the new craze in Nigeria). I was invited to deliver a keynote speech at the First Africa Startup Digital Accelerator last week and while preparing I realized how lots of people have great ideas but are still broke. It’s not just entrepreneurs, it applies to corporate workers, leaders and individuals generally.......

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16
Jan 2017
How to create a Brand Persona for your Brand

You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond just their need for your product. You need to know their personality, age, where you can find them, what they do, what their challenges are as individuals, who they are, who they want to be and many other information that people would......

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