Ep23: How to write a winning proposal

Dear Entrepreneur,

Whether it’s a business, project, or a different type of proposal, the goal of a proposal is pretty much the same – to convince the reader to make the choice you propose. Therefore, your proposal has to be persuasive just as with words/speaking.

The proposal may be to a potential client, partner or sponsor. The end goal is to influence that person’s decisions, simple.

It is important to note the following:

• Sell the benefit(s)
• Proposals are not all about you
• Be specific
• Keep it as brief as possible
• Do your research
• Brand appropriately
• State facts

Listen to our conversation on how to structure a proposal below:

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