Tag: afropreneur


02
Sep 2018
Ep59: Quality Vs Quantity

MP3 Audio DownloadShow URL At a meetup recently, we discussed with a few entrepreneurs and we discovered that a lot of them struggled with knowing which to put first – Quality or Quantity. They struggled with knowing which mattered more and we realized this problem was not unique to them. With our high population and sometimes high addressable markets, we often feel the need to fulfil the promise of quantity because it yields a higher return when more people buy your products. There is also the concern that quality......

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02
Sep 2018
Ep59: Quality Vs Quantity

At a meetup recently, we discussed with a few entrepreneurs and we discovered that a lot of them struggled with knowing which to put first – Quality or Quantity. They struggled with knowing which mattered more and we realized this problem was not unique to them. With our high population and sometimes high addressable markets, we often feel the need to fulfil the promise of quantity because it yields a higher return when more people buy your products. There is also the concern that quality often costs too much and......

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11
Jul 2018
Ep53: What they do not tell you about Entrepreneurship

Entrepreneurship to many people is an escape from the 9-5 life. It creates a door to “freedom” especially as people feel like they are their own boss. Many quotes and founder stories give the impression that as an entrepreneur you get to call the shots, e.g. You can wake up whenever you like Choose when you want to go on a vacay Decide what days should be public holidays Make your own rules Make so much money and control that money Live above the “9-5 rules” and many more......

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22
Jan 2018
How to Use Facebook Ads to Get More Sales for Your Business

Facebook Ads are basically adverts by Facebook that allow you to target your message to the right audience. With the power of Facebook’s algorithm, you can target almost anybody in any part of the world. Facebook has over 1 billion users, so there’s a pretty good chance that a sizeable number of your customers are on the platform. The only challenge with Facebook Ads is that if you don’t know what you are doing, it’s easy to blow your money out the window pretty quickly. That’s why it is......

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14
Nov 2017
Ep50: A guide to building a buzzworthy brand

50 episodes!!! Wow! Thank you for joining in this journey of learning, we have lots more in store you and will be unveiling our plans as they mature. What makes the best companies standout? Is it their brand colours, logo, product, services, staff? What makes a product or service great? How did great brands get loyal customers? How then can you be buzz worthy? You can do this by having a Unique Selling Point. Show the customers why they must choose you over others, this is what gives you......

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08
Nov 2017
Ep49: Should Startups Outsource?

What exactly is ‘Outsourcing’? and why should businesses even consider it? Outsourcing is the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual. Businesses outsource for a number of reasons including Reducing and controlling operating costs Improving company focus Gaining access to world-class capabilities Freeing internal resources for other purposes Streamlining or increasing efficiency for time-consuming functions Sharing risks with a partner company However, it is important that......

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25
Oct 2017
Episode 48: Becoming a strategic entrepreneur

While preparing the podcast for this week we came across a recording from one of our Startup Grind Lagos meetups and thought it wise to share with you all. Business, as we all know, isn’t the easiest to succeed in especially if you take the socio-economic challenges entrepreneurs face in Africa into consideration. However, there are people that are thriving despite all the challenges, which is one of our motivations to bring The Afropreneur Podcast to you. The Entrepreneurs succeeding aren’t succeeding by luck, they had to put in......

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16
Oct 2017
Ep47: Lessons from the TEF Forum 2017

The Tony Elumelu Entrepreneurship Programme is the most inclusive gathering of African entrepreneurs, where over 54 African countries represented met with business leaders, established entrepreneurs and policymakers to forge partnerships, share insights and fashion Africa-made solutions to accelerate the transformation of Africa and we were there live! With about a thousand entrepreneurs in attendance with guests and VIPs ranging from the Vice President of Nigeria, Professor Yemi Osinbano, to Aliko Dangote, Jason Njoku (Iroko), Shola Akindele (Paystack), Funke Opeke (MainOne), Tara Fela-Durotoye (House of Tara) among others, the atmosphere was......

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13
Sep 2017
7 Ways to Make Networking your Superpower

I was a guest speaker at an entrepreneurship event on Saturday and I asked the entrepreneurs a question: “Your Funding or Your Network, which is more important?” I would not answer the question now. I will let you decide at the end of this article. Steve Jobs and Steve Woz met a long time ago. Woz was the guy who liked to piece things together to make new stuff for fun. Jobs on the other hand was an innate brand conscious entrepreneur. The two met and created a product.......

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12
Sep 2017
Understanding your target market with Didi Uwemakpan Afropreneur

Dear Afropreneur, The bedrock of a product, service or a business starts with a solid understanding of your target market. Your product is designed specially for this group of people. Their needs form the bedrock of the solution your product/service addresses. A product cannot be for everybody. It can be for a group of people with similar interests, goals, features, demographics etc. These group of people are your target market. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. These key......

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