You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond just their need for your product. You need to know their personality, age, where you can find them, what they do, what their challenges are as individuals, who they are, who they want to be and many other information......
Hello Afropreneur, It is no news that a large amount of startups in Africa fail in the first year. Doesn’t this worry you? So today we took time out to discuss why African Startups fail, other that obvious reasons like poor government policies, deteriorating or non existent infrastructure and access to Finance. Listen and share. We would also love to hear from you, so please your thoughts in the comment section or drop a comment on our Facebook or Twitter. If You Enjoyed the Show You can subscribe to......