Tag: consumer

Jun 2016
Ep3: Customer-centric Vs Product-centric. Where should be your focus be?

Hello Afropreneurs, Today we are going to discuss one issue businesses and entrepreneurs grapple with, should their focus be on creating and selling a product with great features or should the development and branding of their products be tied to the ‘needs’ of the target market. It is very easy to fall into the trap of believing you know what the market needs based on your experience (not saying ‘experience’ isn’t vital in product development and marketing). First of, let’s define each of the terms in our topic for......

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