Have you ever tried to purchase a product or service but you got turned off because the customer service personnel didn’t quite understand your needs? or were too robotic? No matter the size of your business, or how excellent your product is, good customer service should be at the heart of your business model if you wish to succeed. It is important to provide exceptional customer service to all cadres of your customers, from the potential, to the new and existing customers. African businesses need to step up their......
Hello Afropreneurs, Today we are going to discuss one issue businesses and entrepreneurs grapple with, should their focus be on creating and selling a product with great features or should the development and branding of their products be tied to the ‘needs’ of the target market. It is very easy to fall into the trap of believing you know what the market needs based on your experience (not saying ‘experience’ isn’t vital in product development and marketing). First of, let’s define each of the terms in our topic for......