Tag: customer


14
Nov 2017
Ep50: A guide to building a buzzworthy brand

50 episodes!!! Wow! Thank you for joining in this journey of learning, we have lots more in store you and will be unveiling our plans as they mature. What makes the best companies standout? Is it their brand colours, logo, product, services, staff? What makes a product or service great? How did great brands get loyal customers? How then can you be buzz worthy? You can do this by having a Unique Selling Point. Show the customers why they must choose you over others, this is what gives you......

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08
Nov 2017
Ep49: Should Startups Outsource?

What exactly is ‘Outsourcing’? and why should businesses even consider it? Outsourcing is the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual. Businesses outsource for a number of reasons including Reducing and controlling operating costs Improving company focus Gaining access to world-class capabilities Freeing internal resources for other purposes Streamlining or increasing efficiency for time-consuming functions Sharing risks with a partner company However, it is important that......

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25
Oct 2017
Episode 48: Becoming a strategic entrepreneur

While preparing the podcast for this week we came across a recording from one of our Startup Grind Lagos meetups and thought it wise to share with you all. Business, as we all know, isn’t the easiest to succeed in especially if you take the socio-economic challenges entrepreneurs face in Africa into consideration. However, there are people that are thriving despite all the challenges, which is one of our motivations to bring The Afropreneur Podcast to you. The Entrepreneurs succeeding aren’t succeeding by luck, they had to put in......

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16
Oct 2017
Ep47: Lessons from the TEF Forum 2017

The Tony Elumelu Entrepreneurship Programme is the most inclusive gathering of African entrepreneurs, where over 54 African countries represented met with business leaders, established entrepreneurs and policymakers to forge partnerships, share insights and fashion Africa-made solutions to accelerate the transformation of Africa and we were there live! With about a thousand entrepreneurs in attendance with guests and VIPs ranging from the Vice President of Nigeria, Professor Yemi Osinbano, to Aliko Dangote, Jason Njoku (Iroko), Shola Akindele (Paystack), Funke Opeke (MainOne), Tara Fela-Durotoye (House of Tara) among others, the atmosphere was......

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12
Sep 2017
Understanding your target market with Didi Uwemakpan Afropreneur

Dear Afropreneur, The bedrock of a product, service or a business starts with a solid understanding of your target market. Your product is designed specially for this group of people. Their needs form the bedrock of the solution your product/service addresses. A product cannot be for everybody. It can be for a group of people with similar interests, goals, features, demographics etc. These group of people are your target market. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. These key......

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22
Aug 2017
Game of Thrones Business Lessons BMC Afropreneur POdcast Web

Dear Entrepreneur, This week we decided to explore the business lessons from the most unlikely source – Game of Thrones. Game of Thrones, the fantasy series on HBO, is a drama series that is mostly about loyalty and conflict resolution. With such an amazing story line of power, love and wars, it is difficult to ignore the leadership and business lessons embedded in it. So we decided to share some amazing tips with you to help grow your business, increase conversion and earn the loyalty of your customers. If you......

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15
Aug 2017
Money vs Network Afropreneur Podcast Entrepreneurs Africa

What is most important to the budding entrepreneur, money or network? I’m sure a lot of people will scream money! What is a business without capital to run it? Especially with the fact that the African Entrepreneurs is the ‘government’ to him/herself. He/She has to provide power, water, pay premium for rent etc I bet that if we conduct a poll, we will get differing views. We think that your Network is very important too! There’s a saying that goes – Your Network determines your Net Worth. 1. Your network can......

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07
Aug 2017
Chiamaka Obuekwe Social Prefect - Rest-Afropreneur POdcast Web (1)

Entrepreneurs seldom find time to rest and it’s quite understandable because to succeed in this part of the world you need full dedication to your business. The endless obligations and drive to reach our set targets so as to keep the business alive makes us ignore our health. However, rest is important. The lack of ‘downtime’ can impact negatively on your performance and ultimately your business. How? Once stress creeps in, optimism drops, you become tired incessantly and your general enthusiasm takes a nose dive. Not to talk of......

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31
Jul 2017
BMC-Business Plan Afropreneur POdcast Web

Driving home from one of Startup Grind Lagos’s meetup we had a discussion with one of the participating entrepreneurs which evolved into an interesting argument and now, an Afropreneur topic: Business Model Canvas vs Business Plan. Why do we need business plans? Why not stick with a Business Model Canvas (BMC)? When should Business plans be drafted? Who needs to see the business plan? So what is the difference between a BMC and a Business Plan? The difference is the level of detail! A business plan can reach up......

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18
Jul 2017
When should a business evolve Afropreneur POdcast Web

Entrepreneurs know that to charm the heart of customers you need to go beyond just being a business to giving your business a personality to allow customers view it as almost human. This aids customers relationship with your business. Their decisions begin to evolve around their feelings towards your brand. They begin to develop bonds and emotional attachments with your business and trust me that’s what you want (If you think not, you need to evaluate #GameOfThrones model and see how much success they have attained. They don’t need......

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