Starting a successful business is hard, but let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk, either in your personal or professional life, but you can mitigate it significantly by having a solid game plan in place. A proven system is needed to help you determine which ideas are worth pursuing so that you don’t become a statistic of America, Inc. You want to be as certain as possible that your business will......
You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond just their need for your product. You need to know their personality, age, where you can find them, what they do, what their challenges are as individuals, who they are, who they want to be and many other information......