Entrepreneurs know that to charm the heart of customers you need to go beyond just being a business to giving your business a personality to allow customers view it as almost human. This aids customers relationship with your business. Their decisions begin to evolve around their feelings towards your brand. […]
Starting a successful business is hard, but let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk, either in your personal or professional life, but you can mitigate it significantly by having a solid game […]
You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond […]
Hello Afropreneurs, Today we are going to discuss one issue businesses and entrepreneurs grapple with, should their focus be on creating and selling a product with great features or should the development and branding of their products be tied to the ‘needs’ of the target market. It is very easy […]