Tag: customers

Jan 2017
Four Marketing Myths That Prevent Many Businesses From Thriving

Isn’t it amazing how many sources of inspiration and advice there are out there to help online business owners achieve success? But as noted entrepreneur Melinda Emerson writes here, the most important thing you need as a business owner is a vision, and that vision should never be compromised by anything that doesn’t conform to your long-term goals. That’s why it can be dangerous to spend so much time listening to experts, because you can become paralyzed, unable to make a decision on what strategies you will employ. And......

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Sep 2016
Attracting and retaining your first users as a virtual start-up

I have had startups across Nigeria, Kenya, and Ghana, and clients who consult with SME Growth Hub, especially technology startups, ask the same ageless question; “how do we get our first line of users for our platform?” This had me gathering some research, which I’ll freely share with you. I am writing to help startups across Africa, and anywhere else, with developing the frame of mind and strategic thinking for finding the first users and consolidating on them. This write-up is centred around five successful startups — Konga, Jumia,......

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