Dear Afropreneur, The bedrock of a product, service or a business starts with a solid understanding of your target market. Your product is designed specially for this group of people. Their needs form the bedrock of the solution your product/service addresses. A product cannot be for everybody. It can be for a group of people with similar interests, goals, features, demographics etc. These group of people are your target market. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. These key......