Tag: entrepreneur


14
Nov 2017
Ep50: A guide to building a buzzworthy brand

50 episodes!!! Wow! Thank you for joining in this journey of learning, we have lots more in store you and will be unveiling our plans as they mature. What makes the best companies standout? Is it their brand colours, logo, product, services, staff? What makes a product or service great? How did great brands get loyal customers? How then can you be buzz worthy? You can do this by having a Unique Selling Point. Show the customers why they must choose you over others, this is what gives you......

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08
Nov 2017
Ep49: Should Startups Outsource?

What exactly is ‘Outsourcing’? and why should businesses even consider it? Outsourcing is the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual. Businesses outsource for a number of reasons including Reducing and controlling operating costs Improving company focus Gaining access to world-class capabilities Freeing internal resources for other purposes Streamlining or increasing efficiency for time-consuming functions Sharing risks with a partner company However, it is important that......

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25
Oct 2017
Episode 48: Becoming a strategic entrepreneur

While preparing the podcast for this week we came across a recording from one of our Startup Grind Lagos meetups and thought it wise to share with you all. Business, as we all know, isn’t the easiest to succeed in especially if you take the socio-economic challenges entrepreneurs face in Africa into consideration. However, there are people that are thriving despite all the challenges, which is one of our motivations to bring The Afropreneur Podcast to you. The Entrepreneurs succeeding aren’t succeeding by luck, they had to put in......

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16
Oct 2017
Ep47: Lessons from the TEF Forum 2017

The Tony Elumelu Entrepreneurship Programme is the most inclusive gathering of African entrepreneurs, where over 54 African countries represented met with business leaders, established entrepreneurs and policymakers to forge partnerships, share insights and fashion Africa-made solutions to accelerate the transformation of Africa and we were there live! With about a thousand entrepreneurs in attendance with guests and VIPs ranging from the Vice President of Nigeria, Professor Yemi Osinbano, to Aliko Dangote, Jason Njoku (Iroko), Shola Akindele (Paystack), Funke Opeke (MainOne), Tara Fela-Durotoye (House of Tara) among others, the atmosphere was......

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12
Sep 2017
Understanding your target market with Didi Uwemakpan Afropreneur

Dear Afropreneur, The bedrock of a product, service or a business starts with a solid understanding of your target market. Your product is designed specially for this group of people. Their needs form the bedrock of the solution your product/service addresses. A product cannot be for everybody. It can be for a group of people with similar interests, goals, features, demographics etc. These group of people are your target market. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. These key......

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22
Aug 2017
Game of Thrones Business Lessons BMC Afropreneur POdcast Web

Dear Entrepreneur, This week we decided to explore the business lessons from the most unlikely source – Game of Thrones. Game of Thrones, the fantasy series on HBO, is a drama series that is mostly about loyalty and conflict resolution. With such an amazing story line of power, love and wars, it is difficult to ignore the leadership and business lessons embedded in it. So we decided to share some amazing tips with you to help grow your business, increase conversion and earn the loyalty of your customers. If you......

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21
Jun 2017
Copying Afropreneur POdcast Web

Dear Afropreneurs, Last week we discussed some of the lessons we learned at last month’s Startup Grind Lagos meetup and one statement struck us. A statement by Pradeep Pahalwani – “Do not be afraid to copy and paste in business” (You should purchase the full recording here) We thought this was quite profound and decided to discuss it this week. Many successful businesses have been born from copying and many have died as well. Is it morally okay to copy or is copying totally wrong? Is there an unspoken......

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06
Jun 2017
multitasking Afropreneur POdcast Web

Hello Everyone! It’s been a while and we thoroughly apologize. This week we are focusing on ‘Multitasking’, is multitasking the best way to handle tasks? is it efficient? Does multitasking help you achieve more? Does multitasking equate productivity? What are the alternatives to multitasking? Is it safe to text while driving? I am sure you’ll be wondering how relevant this is to businesses. Let me explain, last week I sent an email to a client (easy stuff) but I forgot to add an attachment, just because my mind was......

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12
Apr 2017
Meet Yvette Ondachi, The Entrepreneur Revolutionising Agriculture in Kenya

What makes Yvette so special and inspiring to us? Why would she quits a well paying job and focus on a venture that had a high probability of failing? Why is she so passionate? Reading articles on her didn’t do enough justice to her personality and love for the African continent, we discovered so much when we had a chat with her. Yvette Ondachi is a Kenyan Agro-Preneur and the CEO of Ojay Greene, a company that works with smallholder farmers to remove the barriers that limit them and give......

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12
Apr 2017
Yvette Ondachi-Eradicating - Poverty-Afropreneur POdcast Web

Hello Afropreneurs, Entrepreneurship can be hard, yes we said it, really hard! Especially with the socio-economic problems we face in our continent. However, solutions lie where challenges exist! We believe the key to reducing poverty in our continent is through encouraging and promoting Entrepreneurship and small businesses. According to a report by National Bureau of Statisitics, at least 112 million Nigerians now live below poverty. This accounts for about 67 percent of the total population. The level marked as global poor is on the one billion mark and Nigeria accounts......

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