Tag: entrepreneurship


14
Nov 2017
Ep50: A guide to building a buzzworthy brand

50 episodes!!! Wow! Thank you for joining in this journey of learning, we have lots more in store you and will be unveiling our plans as they mature. What makes the best companies standout? Is it their brand colours, logo, product, services, staff? What makes a product or service great? How did great brands get loyal customers? How then can you be buzz worthy? You can do this by having a Unique Selling Point. Show the customers why they must choose you over others, this is what gives you......

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08
Nov 2017
Ep49: Should Startups Outsource?

What exactly is ‘Outsourcing’? and why should businesses even consider it? Outsourcing is the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual. Businesses outsource for a number of reasons including Reducing and controlling operating costs Improving company focus Gaining access to world-class capabilities Freeing internal resources for other purposes Streamlining or increasing efficiency for time-consuming functions Sharing risks with a partner company However, it is important that......

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25
Oct 2017
Episode 48: Becoming a strategic entrepreneur

While preparing the podcast for this week we came across a recording from one of our Startup Grind Lagos meetups and thought it wise to share with you all. Business, as we all know, isn’t the easiest to succeed in especially if you take the socio-economic challenges entrepreneurs face in Africa into consideration. However, there are people that are thriving despite all the challenges, which is one of our motivations to bring The Afropreneur Podcast to you. The Entrepreneurs succeeding aren’t succeeding by luck, they had to put in......

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19
Oct 2017
Apply to join the world's largest digital accelerator program

Are you an entrepreneur, an innovator, or creative? Apply to join 700+ global entrepreneurs for the world’s largest digital accelerator program. The Global Startup Ecosystem (GSE) returns with the 2nd annual digital startup accelerator program to be hosted in 7 global regions. In 2016, 500 companies across 63 countries completed GSE’s digital accelerator program. As the first and fastest growing digital accelerator in the world, GSE seeks 700 innovators for the 2017 series which will be facilitated by over 50 global speakers. GSE digital accelerator programs are open to......

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16
Oct 2017
Ep47: Lessons from the TEF Forum 2017

The Tony Elumelu Entrepreneurship Programme is the most inclusive gathering of African entrepreneurs, where over 54 African countries represented met with business leaders, established entrepreneurs and policymakers to forge partnerships, share insights and fashion Africa-made solutions to accelerate the transformation of Africa and we were there live! With about a thousand entrepreneurs in attendance with guests and VIPs ranging from the Vice President of Nigeria, Professor Yemi Osinbano, to Aliko Dangote, Jason Njoku (Iroko), Shola Akindele (Paystack), Funke Opeke (MainOne), Tara Fela-Durotoye (House of Tara) among others, the atmosphere was......

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13
Sep 2017
7 Ways to Make Networking your Superpower

I was a guest speaker at an entrepreneurship event on Saturday and I asked the entrepreneurs a question: “Your Funding or Your Network, which is more important?” I would not answer the question now. I will let you decide at the end of this article. Steve Jobs and Steve Woz met a long time ago. Woz was the guy who liked to piece things together to make new stuff for fun. Jobs on the other hand was an innate brand conscious entrepreneur. The two met and created a product.......

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12
Sep 2017
Understanding your target market with Didi Uwemakpan Afropreneur

Dear Afropreneur, The bedrock of a product, service or a business starts with a solid understanding of your target market. Your product is designed specially for this group of people. Their needs form the bedrock of the solution your product/service addresses. A product cannot be for everybody. It can be for a group of people with similar interests, goals, features, demographics etc. These group of people are your target market. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. These key......

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08
Sep 2017
Your ideas are useless till you share them

O no! He is going to steal my idea! I can’t share it with him. It’s funny how you hear stories of how investors or people made billions from these ideas while the idea generator lived in obscurity but with no obvious example. Young entrepreneurs and business men alike often tell me this when I speak to them. It’s a misconception, a myth. No one knows your idea like you.   It’s not about the idea, it’s all about the implementation. No two people implement the same idea the......

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22
Aug 2017
Game of Thrones Business Lessons BMC Afropreneur POdcast Web

Dear Entrepreneur, This week we decided to explore the business lessons from the most unlikely source – Game of Thrones. Game of Thrones, the fantasy series on HBO, is a drama series that is mostly about loyalty and conflict resolution. With such an amazing story line of power, love and wars, it is difficult to ignore the leadership and business lessons embedded in it. So we decided to share some amazing tips with you to help grow your business, increase conversion and earn the loyalty of your customers. If you......

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15
Aug 2017
Money vs Network Afropreneur Podcast Entrepreneurs Africa

What is most important to the budding entrepreneur, money or network? I’m sure a lot of people will scream money! What is a business without capital to run it? Especially with the fact that the African Entrepreneurs is the ‘government’ to him/herself. He/She has to provide power, water, pay premium for rent etc I bet that if we conduct a poll, we will get differing views. We think that your Network is very important too! There’s a saying that goes – Your Network determines your Net Worth. 1. Your network can......

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