Entrepreneurs know that to charm the heart of customers you need to go beyond just being a business to giving your business a personality to allow customers view it as almost human. This aids customers relationship with your business. Their decisions begin to evolve around their feelings towards your brand. They begin to develop bonds and emotional attachments with your business and trust me that’s what you want (If you think not, you need to evaluate #GameOfThrones model and see how much success they have attained. They don’t need......