Tag: market


14
Nov 2017
Ep50: A guide to building a buzzworthy brand

50 episodes!!! Wow! Thank you for joining in this journey of learning, we have lots more in store you and will be unveiling our plans as they mature. What makes the best companies standout? Is it their brand colours, logo, product, services, staff? What makes a product or service great? How did great brands get loyal customers? How then can you be buzz worthy? You can do this by having a Unique Selling Point. Show the customers why they must choose you over others, this is what gives you......

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08
Nov 2017
Ep49: Should Startups Outsource?

What exactly is ‘Outsourcing’? and why should businesses even consider it? Outsourcing is the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual. Businesses outsource for a number of reasons including Reducing and controlling operating costs Improving company focus Gaining access to world-class capabilities Freeing internal resources for other purposes Streamlining or increasing efficiency for time-consuming functions Sharing risks with a partner company However, it is important that......

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25
Oct 2017
Episode 48: Becoming a strategic entrepreneur

While preparing the podcast for this week we came across a recording from one of our Startup Grind Lagos meetups and thought it wise to share with you all. Business, as we all know, isn’t the easiest to succeed in especially if you take the socio-economic challenges entrepreneurs face in Africa into consideration. However, there are people that are thriving despite all the challenges, which is one of our motivations to bring The Afropreneur Podcast to you. The Entrepreneurs succeeding aren’t succeeding by luck, they had to put in......

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16
Oct 2017
Ep47: Lessons from the TEF Forum 2017

The Tony Elumelu Entrepreneurship Programme is the most inclusive gathering of African entrepreneurs, where over 54 African countries represented met with business leaders, established entrepreneurs and policymakers to forge partnerships, share insights and fashion Africa-made solutions to accelerate the transformation of Africa and we were there live! With about a thousand entrepreneurs in attendance with guests and VIPs ranging from the Vice President of Nigeria, Professor Yemi Osinbano, to Aliko Dangote, Jason Njoku (Iroko), Shola Akindele (Paystack), Funke Opeke (MainOne), Tara Fela-Durotoye (House of Tara) among others, the atmosphere was......

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12
Sep 2017
Understanding your target market with Didi Uwemakpan Afropreneur

Dear Afropreneur, The bedrock of a product, service or a business starts with a solid understanding of your target market. Your product is designed specially for this group of people. Their needs form the bedrock of the solution your product/service addresses. A product cannot be for everybody. It can be for a group of people with similar interests, goals, features, demographics etc. These group of people are your target market. Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. These key......

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