You can’t build a successful business without a great idea, and if you’re a passionate entrepreneur you’ve got a dozen ideas that you talk about all the time. Your enthusiasm is infectious. Your friends and family offer endless words of encouragement, and the constant praise makes you feel happy, fulfilled and optimistic. Surely this latest idea will skyrocket you into the stratosphere of success – right? Here’s the harsh truth. Your idea will probably never see the light of day, and if you’re honest – you’re not surprised. After all, it’s easier......