When designing a Business Model for a startup or any business at all, a “Value Proposition” is an essential element. This Value Proposition is combination of products, services, information or experiences offered to a market to satisfy a need or want. Successfully creating a differentiated Value Proposition, ensure it is successful. This is what has made Uber, Airbnb, Apple, Amazon and similar companies great. Over time, we have been taught to innovate by improving on products in the market, or creatively coming up with a new one. We’ve......