Whether it’s a business, project, or a different type of proposal, the goal of a proposal is pretty much the same – to convince the reader to make the choice you propose. Therefore, your proposal has to be persuasive just as with words/speaking.
The proposal may be to a potential client, partner or sponsor. The end goal is to influence that person’s decisions, simple.
It is important to note the following:
Sell the benefit(s)
Proposals are not all about you
Keep it as brief as possible
Do your research
Listen to our conversation on how to structure a proposal below: