Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand. These professionals are called Community Managers.
Community Manager defined
Considered as the face of a company, a Community Manager is in charge of managing communications. A role which needs one to be digital savvy. He/she will be responsible for everything related to communications. This will include social media, PR, content creations, and events, among many other things.
It is a Web 2.0 communications role. Online tools and in-person networking are incorporated. This helps create relationships and build the company’s brand effectively.
Skills Needed for a Community Manager
If you’re considering getting a Community Manager for your company, these are some skills to look for to spot the best candidate:
Outgoing personality: Their role will involve attending networking events. It is therefore right that they are confident and comfortable in dealing with strangers
Writing Skills: Some background in journalism or writing experiences will be essential. This is important, as they would be the ones who’ll create content for your company
Social Media Experience: Although it’s not a must, knowing their way around social media tools will go a long way. It will also help you cut down time on training. Being able to manage themselves around WordPress perfectly and is familiar with social networking sites would be a good edge.
Passion and interest: The Community Manager should be very interested in the industry you are in. They should be passionate at what they do.
Willingness to work overtime: Their role doesn’t stop in a 9-5 daily routine. They should understand that being a Community Manager may entail working even during after office hours and weekends
Good employee: The usual trait everyone looks for a potential candidate — intelligent. Someone who can multi-task, has initiative and time management skills. Since their role will involve managing many areas of the business, look for someone who has the brains. Ensure that he/she doesn’t get stressed easily under pressure
Education: You can start looking at those with degrees in journalism, English, or any communication-related course. Someone with Corporate Communications or PR Certificates are also good candidates.
Aside from the skills cited above, here are some key roles that a Community Manager should possess:
1. Strong Communication, People & Analytical Skills
Analytical skills will come in handy when the Community Manager assesses the effectiveness of actions which are made to engage the community, or how many people are reached by the company’s messages. Strong communications skills are crucial since they’ll be dealing with networking with others, and being a people-person is also important.
2. Permanently Open Eyes & Ears
A Community Manager’s job description goes beyond the corners of the office. They do not stop when office hours end. They learn to love doing their jobs. Also, community managers continuously seek expertise. In addition, they find out various content within and outside their reach.
3. Being Empathetic
A Community Manger should look at the company from his/her recipients’ perspective so that he/she can effectively respond to incentives, not just for individuals but for everyone. Aside from formulating messages, he/she should also understand the ones who are receiving the messages. Also he/she should be empathetic to where they’re coming from.
4. Sound Organizational Skills
Since their job entails managing various platforms, they should know how to remain organised and level-headed to stay on the right track. Community managers need to be able to multi-task. Organization is a necessity.
5. Having passion for the brand
A community manager is the ‘eyes and ears’ of your organisation. He/She is also the voice of the company. Your audience will love to interact with someone who values the brand just like them, and a passionate Community Manager can do just the right job.
Communication with communities includes content delivery. It should also include obtaining information, engaging in specific initiatives, building relations within communities, and strengthening the sense of identification with the company. With that, you’ll need to assess the qualifications of your Community Manager carefully.
The Fourth Industrial Revolution By: Antony Cook, Associate General Counsel, Corporate, External and Legal Affairs lead, Microsoft Middle East and Africa Technology is changing Africa. More than any other time […]