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A Note on Starting, Consistency & Quitting by Blessing Abeng and Seth Godin

Uwem July 1, 2020 13


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Ever wondered how to start, stay consistent, or quit? Our co-founder, Blessing Abeng, a branding & communications expert, recently had a conversation on camera with Seth Godin, a renowned marketing guru, and entrepreneur to answer these pressing questions:

Thoughts on Starting:

You have to start where you are. Seek out the smallest viable project. Do not come up with a business plan that is going to require 50 million dollars in funding that’s going to change the whole world if you’ve never started anything before. What’s the thing you can do that would help three people? What’s the thing you could do that changes 5 people. If you hear the stories of people who have become successful entrepreneurs, their first business is almost always a lemonade stand. The point is, find a small project, make a difference, and then do a bigger one.

Thoughts on Consistency

The idea of consistency is to make a promise, one that you can keep. We want someone who is consistent. We want someone who is going to do their best even if they don’t feel like it. We want someone who is going to make a promise and keep it. It’s easy to think that consistency is difficult but we are super consistent at many things in life, we are so consistent that we now see those activities as a part of our life and not just a “consistent action”. When you miss brushing one day, you don’t stop brushing forever, you just continue from where you stop. That’s what consistency is about. You might miss a day, but you don’t get to use it as an excuse to stop showing up forever. You just keep showing up.

Thoughts on Quitting

Quitting is a form of finishing. It is just appropriate when you quit so that you can do something else. You have no idea but you know you have to decide. There’s no formula. You just need to know that you’ve been quitting all your life and sometimes you quit at the wrong time and some times you quit the wrong things. Look back,  look at other people ahead of you, what did they decide to quit or not quit and look for clues, look for symptoms.

Watch the full video here:

It is probably the best 15 minutes you will spend today.

Also download this free ebook, a guide with Seth Godin to help you navigate your journey through life as you learn what to start, stick to and quit.

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