How to build a startup as a non-tech founder culled from Founders Institute: Startups and innovative technology have become so synonymous with one another. So synonymous that many people now think that you can’t create one without the other. It is necessary to have an understanding of the technology that […]
In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: You don’t know what you don’t know. It’s not the first time I heard this from a […]
Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand. These professionals are called Community Managers. Community Manager defined Considered as the face of […]
The Fourth Industrial Revolution By: Antony Cook, Associate General Counsel, Corporate, External and Legal Affairs lead, Microsoft Middle East and Africa Technology is changing Africa. More than any other time in history, innovation is rapidly transforming almost every aspect of life. It is transforming how people live, communicate, work and […]
By Amrote Abdella, Regional Director of Microsoft 4Afrika Mobile and cloud may be global technologies, but African start-ups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets. They have created new and uniquely African technologies that speak to their lifestyles […]
Isn’t it amazing how many sources of inspiration and advice there are out there to help online business owners achieve success? But as noted entrepreneur Melinda Emerson writes here, the most important thing you need as a business owner is a vision, and that vision should never be compromised by […]
Yesterday at SLAY Festival (She Leads Africa Festival) was fun. I always wanted to attend Coachella but the opportunity never showed up, so when I heard she leads Africa was having a Coachella type event that was focused on business and self-development, I was ecstatic. I pulled out my vintage […]
This title sounds a bit misleading, because nothing worthwhile comes easy, but down the next lines you’d be glad you read it . This is not one of those get rich schemes, it is not online magic, pyramid schemes or MMM (the new craze in Nigeria). I was invited to […]
You are an entrepreneur and you have identified a need and created a solution to it, how then would you get to the people you are creating the product for? This what creating a brand persona does for you. Sometimes, actually, most times you need to know these people beyond […]