Have you ever tried to purchase a product or service but you got turned off because the customer service personnel didn’t quite understand your needs? or were too robotic? No matter the size of your business, or how excellent your product is, good customer service should be at the heart […]
Hello Afropreneur, It is no news that a large amount of startups in Africa fail in the first year. Doesn’t this worry you? So today we took time out to discuss why African Startups fail, other that obvious reasons like poor government policies, deteriorating or non existent infrastructure and access […]
Hello Afropreneurs, Today we are going to discuss one issue businesses and entrepreneurs grapple with, should their focus be on creating and selling a product with great features or should the development and branding of their products be tied to the ‘needs’ of the target market. It is very easy […]